Tuesday, July 6, 2010

The German Immigrant Experience: 1845-1925 Wins National Award

The American Association for State and Local History (AASLH) has announced that Iowa's Leadership in History winner is The German American Heritage Center, nominated for the exhibit The German Immigrant Experience: 1845-1925.

With partner Morgan-Bailey Consulting, Applied Art and Technology provided the video, hardware, and programming for several interactives including:

  • Party Line: Pick up the receiver of an actual WWI-era candlestick phone to listen in on German-American conversations about their treatment during this war era.

  • Step Into My Shoes: Step onto the footprint of a man, woman or child who emigrated to the U.S. to see and hear a first-hand account of their journey on a large screen.

  • The Immigrant Story Kiosk: Features articles on German culture and history, experiences in their new home, impact on the Quad City region, and heritage.

  • Ambient sound in several areas of the museum helps to bring exhibits to life.

See the complete press release at The Iowa Museum Association website and visit the German American Heritage Center website for more information about their exhibits.



~Jeanie

Iowa Lottery Cash Bonanza TV Spot

Applied Art & Technology, The Integer Group, and the Iowa Lottery joined forces once again to create a series of TV spots for the Lottery's new scatch game, Cash Bonanza. Utilizing back-to-back :15 second spots, the campaign takes a light-hearted look at the different kinds of reactions winners might have.

There's The High-Fiver, The Arm Flapper, The Screamer,The Laugher, The Disbeliever, the Jumper, The Crier, and The Cool Cat. Believe it or not, the auditions were more fun than the shoot!

Creatives Bryan Loop and Jeff Warren, along with Megan Kruger, represented Integer for the production. And from the Iowa Lottery, Sally Robson.

Marty Jorgensen directed for Applied Art. George Christ was the dirtector of photography. AVID editor Courtnee Carstens cut the live-action, and Steve Dixon provided backgrounds.

~Marty