Wednesday, May 11, 2011

Applied Art Produces Sauer-Danfoss Promotional Videos

Two Rivers Marketing and Sauer-Danfoss have recently collaborated with Applied Art & Technology on two new promotional videos. The Electronic Controls division of Sauer-Danfoss wished to create the videos to communicate their specific skills and high-tech products.

Producer/Editor Neil Zaugg and Graphic Artist Stephen Dixon teamed up to give the videos an exciting look and feel with a very impressive graphic approach that emulates the look and feel of the new Sauer-Danfoss brand Two Rivers is currently developing.

The videos were shot, edited and mastered in HD which easily allowed Sauer-Danfoss to distribute them on many different platforms including Blu-Ray, DVD, iPad, mobile devices and high quality web compression. The reception for both the Electronic Controls and JS7000 product videos has been outstanding.

"Even though this was our third video production with Applied Art, they nonetheless took a fresh perspective into this project, to give it its own, appropriate look, sound, and tone. As usual, we could count on Neil and his team for creativity, professionalism, and timely production."
Rachel E. Martin
Sauer-Danfoss Inc. | Manager - Market Communications, Americas

Design World Magazine noticed the high quality production at the 2011 IFPE Trade Show in Las Vegas and have included it with compliments on their site.





~Neil

Tuesday, May 3, 2011

Civil War Mobile Exhibit Trailer

The State Historical Society of Iowa celebrated the 150th anniversary of the Civil War on April 12th through the grand-opening of its Civil War mobile trailer exhibit.

Iowa Governor Terry Branstad was honored with the ribbon-cutting of the History on the Move trailer, which will travel to various venues throughout the state. Applied Art had the privilege to facilitate its interior and exterior design and renovation (previously it housed an Abraham Lincoln exhibit), in collaboration with Jennie Bailey of the Historic Iowa Exhibit Design and Craig Fritzjunker of Junker Group, LLC.

Music from the period and recruitment posters welcomes visitors as they walk up the ramp to the entrance. Inside, the exhibit features a combination of graphic panels, videos, interactives and other elements telling of Iowans' contributions during the Civil War. The colorful timeline, enhanced with historic images, leads the visitor through the major milestones of the war.

Digital frames display images that:
  • Chronicle each state's policy on slavery and status in the Union from 1790 to 1870
  • Show the strategy used by the Union to subdue the Confederacy
  • Pinpoint the locations of battles in which Iowa regiments participated
To bring the war to a personal level, the visitor may search a database of Iowans who fought in the war or view a video on the reasons Iowans went off to fight.

As visitors exit the exhibit, a large video monitor brings home the war's aftermath, showing how its effects reverberate to this day.

Exhibit renovation was sponsored by EMC Insurance, Qwest, and the Union Pacific Foundation.


~Rachel