Applied Art recently produced a viral video for the Great Ape Trust's art auction. Viral videos are a great way to take your message to the masses using a variety of social media websites.
About the video: Orangutans and bonobos are given the choice of whether they want to paint as an enrichment activity. Offering captive apes a variety of enrichment activities, including those that challenge their cognitive abilities, like painting, is an important ape welfare issue. Enrichment is not viewed as a separate activity for Great Ape Trust’s orangutans and bonobos, but rather a philosophy of daily management and research.
“The apes’ daily lives are enriched immeasurably by these creative opportunities,” said Peter Clay, a senior orangutan caretaker who oversees the art project. “Choosing canvases and colors, and choosing to make small, careful marks or big dramatic ones, these are all within their control. The Trust’s commitment to providing the highest possible care, including offering both variety and choice in every dimension of their lives, is beautifully exemplified by Apes Helping Apes.”
Visit the Great Ape Trust Website
~Neil
Thursday, November 20, 2008
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