Our old friend Joe Pundzak joined us again to create a follow up to last year’s Lightning Horse project for Purina Mills. This time Joe’s excellent writing was brought to life by three of our artists, Steve Dixon, Scott Kaven and Todd Huffine . This team created stunning 2D and 3D animations that were expertly edited by Chris Heckle to create an introductory video to Purina’s latest horse feed products.
Mr. Pundzak said of his experience, "After over 30 years as a writer/producer, I've had occasion to work with some highly talented individuals and yet, I've never experienced the pure joy of creative collaboration more so than while working together with my creative team at Applied Art & Technology. Not only do we produce super stuff, we have fun doing it!"
Wednesday, February 17, 2010
Subscribe to:
Post Comments (Atom)
Posts
This team, Joe Pundak and Applied Art consistently does great work. I remember working with them over 10 years ago on a Purina project.
ReplyDeletePundzak's innovative, ahead-of-it's-time concepts, his producing expertise, and his writing brillance in addition to, Applied Art's computer animation gives the buyer and viewer a product that takes us to another world.
Nice to see them reunited and continuing to do excellent work, together!
WOW!! I am truly impressed! Awesome job and KUDOS to Joe Pundak! Great job...makes me wish I still had a horse.
ReplyDeleteTammy Hartwig
This is so 21st century in its presentation, exciting in its graphic integrity and mesmerizing in its use of color and motion. I love the way the molecular/anatomical displays resolve into the horse itself in one spectacular gesture of motion and spirit. This is really a beautiful piece of advertising that holds true to the subject.
ReplyDelete