Facebook Adds Advertising Metrics

I was recently sent a very exciting announcement by the Facebook Ads Team. "Responder Demographics" and "Responder Profiles" reports are now available for every ad placement.

What does this mean? It means I will now know a lot more about the folks who click on my two Facebook ads (of which I am still collecting valuable data!). As an example, here is what the new reports tell me about the folks who click on the Final Season ad:

• The greatest percentage of clickers are males 13-24 (no surprise there with a feel-good baseball movie)
• Their favorite movie is "300"
• Country music is playing on most of their radios
• "Family Guy" is the TV show they watch the most

What does this information allow me to do? You guessed it. I will now be able to target specific markets even more to increase the overall effectiveness of the ad.

This type of constant analyzation of data is a must for every website goal and something we stress in our web development process.

~Steph