Monday, December 1, 2008

New Wellmark Spots

Questions I learned the answers to while editing the new round of Wellmark spots.

Q. How many people can you fit in an edit suite?
A. Sixteen! Though not everyone gets to sit, and it gets a tad toasty

Q. What is the proper response when someone nearby sneezes?
A. You whistle, of course.

Q. Do butterflies poop?
A. I don’t know exactly, but when you’re shooting insects really close up in HD, you see things you never thought you would. (The wiki page on butterflies is really long, and I’m too lazy to get you a definitive answer, but something definitely happened.)

In October, our fearless friends from Nicholson Kovac road tripped it up from Kansas City to create six new spots for Wellmark. Applied Art & Technology worked with them on everything from casting and location scouting to audio and post production.

We were able to take advantage of that last stretch of sunny, fall weather. Marty, George and the production gang shot some gorgeous HD footage in lots of great locations around town. (Refer to above butterfly reference.) Next up, we threw a bunch of actors into a lineup and shot them in the studio. (Making a joke about actually shooting people is too easy, right? Let’s just skip that.)

And on to post production, which is the most fun part, right? Yes, yes it is. It’s just a fact that sitting in a dark room watching the back of my head can be endlessly amusing. Luckily, I also happened to have some super amazing tablets that grow into sponge animals! Seriously though, everything I had to work with was so pretty, editing was a breeze. Todd Huffine, graphic artist extraordinaire, did a fantastic job making a bunch ‘o text look both engaging and readable on the Medicare spots. And both Todd and animator, Scott Kaven, created a super sweet flowy ribbon to highlight our Under 65 crowd.

All in all, we had a fun four weeks, we made some friends, we answered a few important questions, and have six new spots we’re proud to show off. Head over to our portfolio page and check out a couple!

~Courtnee

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