Applied Art & Technology just completed basketball spots for Iowa State University. Graphic Designer Todd Huffine created the spot for ISU Women's basketball by applying a 3D effect to still images from last season. Graphics and voice over reinforce the legacy of ISU women's basketball, touting the five consecutive post-season appearances and 4th in the nation attendance statistic.
The Men's basketball spot uses footage from the state of the art RED camera, which records 4K resolution HD footage directly to flash drive. The footage was shot at the first game of the season to unveil the new uniform design. The high speed recording allowed for motion ramp effects and the ability to use a close up image from the footage without compromising the image integrity. Editor Courtnee Carstens worked closely with DP Paul Hickey on choosing shots and transferring the files into Avid world where she could further manipulate the footage.
See more of our video and animation work by visiting our site. Swish!
~Heather
Friday, December 12, 2008
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